Most customers don't decide to buy on the spot. Over 70% of sales are made in the weeks following an exhibition or trade show. Send your customers home with the information they'll need to make the right decision by giving them a well=crafted sell sheet with photographs, pricing information and a compelling call to action.
Include sell sheets as part of a sales kit to help seal the deal. Distribute sell sheets at trade shows and other events for prospects to review at their leisure. Consider adding three hole drilling to your sell sheets to encourage your prospects to hold onto them longer